Meeting Minutes

Meeting was called to order by Matthew Rainwater at 7:30am. Steve B. led the flag salute.

Minutes:

Dick Pilling moved to accept February 6 minutes, seconded by Jack G. Motion carried.

Announcements:

Dues are due! Still working on trouble with paying online.

Lost a long time PABA member, Dana Seibel, a sympathy card was circulated.

Program:
Courtney Nestler of Bright Light Solutions about Social Media Etiquette

Do:

• Stay Positive
• Be aware of suspicious links
• Be responsive
• Understand target market; have a plan
• Use photos/videos
• Stick to your  mission. Know who you are.
• Leave reviews
• Keep it current
• Create value for customers

Don’t:

• Online is forever, be careful what you post
• Comments can be used in court
• Political/religious posts; possibility of losing customers
• Complain
• Make assumptions
• Tell people what to think; let them reach their own conclusions
• Blind post
• Ignore posts, requests by public
• Sell

Build relationships, the goal is to create an emotional connection. Post to change behavior. Targeted FB advertising can be detailed; FB mines a lot of information.

Upcoming Meeting:

Feb 20:  No meeting, day after President’s Day
Feb 27: Dan Gase, Airport Update

Nominating Committee has been formed, contact Kevin Hoult or Matthew Rainwater for info.

Meeting adjourned at 8:26am.